Bunnie Xo, real name Alyssa DeFord, is a social media influencer, model, entrepreneur, and the wife of American singer Jelly Roll. Bunnie has built a substantial following through her podcast, The Dumb Blonde Podcast, where she interviews celebrities and discusses a wide range of topics. Before that, she earned a sizable income through modeling and her OnlyFans accounts.
This article takes a closer look at Bunnie Xo’s net worth, including her sources of income.
What Is Bunnie Xo’s Net Worth?
As of 2024, Bunnie Xo’s net worth is estimated to be between $2 million to $5 million.
Much of her income comes from her work as a podcaster, YouTuber, and Instagram influencer, garnering over three million followers across all platforms.
Bunnie isn’t shy about flaunting her wealth to her followers online. She owns numerous luxury vehicles, including a personal jet she shares with her husband, and is often seen wearing high-end brands like Louis Vuitton, Gucci, and Chanel.
Image source: Google
She and her husband, Jelly Roll, have also recently purchased a custom-built mansion featuring soaring ceilings, glass walls, and a huge swimming pool with an inset spa. The exact cost of the mansion isn’t publicly disclosed, but it’s estimated to be at least $3 million.
Here are some of Bunnie Xo’s income sources:
YouTube Channel
Bunnie Xo started her YouTube channel in 2018 and has uploaded over 1.5k videos since, totaling 277 million views. She currently has 930K subscribers, with her videos receiving between 10,000 and 50,000 views each. Her most popular video, Bunnie & Jelly Answering IG Sex & Relationship Questions, has amassed over 1 million views.
Most of Bunnies’ videos are segments from her podcast The Dumb Blonde Podcast where she discusses various topics and interviews guests like Adam Colhoun, Savannah Dexter, and Jeffree Star. She also occasionally uploads personal vlogs and music videos.
OnlyFans
Bunnie Xo had quite a significant following on OnlyFans, amassing over 100,000 subscribers before she closed it down in March 2023.
Many were curious why she’d only recently disabled her account, despite being married to Jelly Roll for over seven years. Bunnie addressed this question in an interview with Billboard, where she explained that Jelly Roll “knew how important it was for [her] to make [her] own money” and that he trusts that one day, she wouldn’t have to do OnlyFans anymore.
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In 2022, Bunnie launched a merchandise brand featuring t-shirts, sweatshirts, caps, and more, and she started making just as much if not more than what she earned on OnlyFans.
“I couldn’t justify still having that part of my life when the new brand I created was thriving so much,” Bunnie said, then jokingly added, “I also didn’t want to be the only wife in the country music scene whose bu****** was on the internet.”
It’s unknown how much Bunnie made in OnlyFans, but she did mention that she earned millions of dollars a year.
Bunnie was terrified of leaving the platform behind at first, but it turned out to be the right decision as she ended up making back what she used to earn tenfold.
Podcasting
In February 2020, Bunnie launched The Dumb Blonde Podcast, which discusses various trending topics, relationship issues, personal trauma, and everything in between.
The Dumb Blonde Podcast is one of the most popular in the podcasting world, ranking #1 on Apple Podcasts and #2 on Spotify’s comedy charts, and receiving over 1 million downloads each month.
Bunnie releases new episodes every Wednesday, ranging from 20 minutes to upwards of 2 hours.
Modeling and Acting
Image source: Playboy
In her 20s and early 30s, Bunnie appeared in adult magazines and was featured on Playboy TV. She also made several TV appearances, including in the 2013 series BFF and the 2014 adult film Spring Break F** Parties.
Merchandise
Bunnie Xo sells various merchandise in Viral Style and Hunnie Bunnies. Her merchandise features hoodies, T-shirts, caps, and necklaces costing between $20 and $80 per product.
We don’t have information about how much she earns from merchandise every year, but according to her interview with Billboard, it’s enough to match what she earned in OnlyFans.
Car Collection
Bunnie Xo has an impressive car collection, owning over five luxury vehicles. These include a 2023 Ford Bronco Raptor, which was a surprise Mother’s Day gift from Jelly Roll, a Mercedes AMG G 63 custom-designed dream car featuring a metallic red finish and high-performance capabilities, and a $200,000 Mercedes Benz.
Bunnie has also been known to gift luxury vehicles to her friends, with her childhood best friend, LaTasha Marzolla, being one of the recipients.
How Did Jelly Roll and Bunnie Xo Meet?
Bunnie Xo met Jelly Roll at one of his concerts in Las Vegas in 2015. They connected backstage, but since Bunnie was in a relationship then, they remained friends. After she became single, she asked Jelly Roll out on a date.
Jelly Roll struggled financially and lived in a van when he met Bunnie. She supported him financially and helped him get back on his feet. Less than a year later, he proposed to her onstage at a concert. They got married that same day in a quick Vegas wedding and have been together since.
Does Bunnie Xo Have Children?
Bunnie has two beautiful children, Bailee Ann, born on May 22, 2008, and Noah Buddy, born on Aug. 23, 2016. However, neither Bailee nor Noah are her biological children.
Image source: Instagram
Bunnie became a stepmother to Bailee Ann when Jelly Roll gained custody of her in 2017 after her biological mother, Felicia Beckwith, struggled with substance abuse. Bunnie stepped into the role wholeheartedly, bonding with Bailee and becoming a guiding figure in her life.
Similarly, Bunnie shares a loving relationship with Noah Buddy, Jelly Roll’s son from another relationship before he married Bunnie. “Bunnie helped me raise my daughter,” Jelly Roll told Music Mayhem. “It takes a real selfless person to help raise a child they didn’t birth.”
In June 2024, Bunnie revealed that she and Jelly Roll are planning to have a baby via in vitro fertilization.
Wrapping Up
As of 2024, Bunnie Xo’s net worth is between $2 million to $5 million. Much of her net worth comes from The Dumb Blonde Podcast, which has consistently ranked on the top charts of Apple and Spotify. She also makes a decent amount from her YouTube channel, social media account, and career as a model.
Featured image source: Instagram
