With over 1 billion people using it monthly and over 3.5 billion downloads, TikTok is one of the few leading platforms in the social media market.
Many adults in the U.S. spend about an hour on it daily, which is crazy to think about when you sum up the arithmetic.
Even industries that didn’t use it before are focusing on it. Online gambling, for example, is advertising on TikTok more and more, and sites like 7Slots casino might consider adding it to their marketing arsenal.
One big reason why people love it is because influencers post many different types of videos.
Because there are so many different topics, influencers can share all sorts of creative stuff. The categories help them find an audience interested in what they make, giving them more views. Below are some of the most popular ones.
Entertainment
The number one content category on TikTok is entertainment, with over 535 billion hashtag views, and it’s still getting more significant. Since TikTok started in 2016, entertainment has been the central theme around its appeal.
This category has lots of different content that many people like. You can find funny videos, challenges, skits, duets, and cool filters.
People love scrolling through this category because there’s always something fun to watch. There’s always something new to discover, whether it’s about movies, TV shows, gaming, and more.
Dance
Since the app started, #DanceTok has been super popular. People use the latest songs to make dances that get copied worldwide. This category is a hit because it’s friendly and includes everyone.
From easy moves to complex routines, the dance category has tons of new stuff that millions keep trying, sharing, and joining. It’s cool because anyone, from professional dancers to regular folks, can join in. Lots of famous TikTok stars got big by posting #DanceTok videos.
One big trend in 2022 was “the Box.” It’s a fun dance that uses Roddy Rich’s song; people everywhere love trying it. Even famous TikTok star Charli D’Amelio joined in, getting millions of others to do it too.
Pranks
Social media lets people watch funny pranks and make jokes for everyone to see. Pranks are a big deal on TikTok; many influencers and creators use them.
People everywhere are making prank videos with their friends and family. The hashtag #pranks has over 66.8 billion views, and #couplepranks has over 1 Billion views as of March 2024.
Sports & Fitness
People on TikTok are sharing their workouts and fitness stories.
The #fitness category is super popular, with almost 300B views. #Fittok is a community of athletes and trainers sharing workouts, products, and meals. It has over 48.9B views.
Athletes and fitness experts use this category to talk about sports and experiences and give tips for a healthier life.
Beauty & Skincare
The #cleangirlaesthetic trend has made #Beautytok popular lately. People everywhere are focusing on beauty and skincare routines.
On #Beautytok, influencers share top-rated products and viral trends for you to try at home. There are videos about various trends and techniques – heatless curls, skincare routines, and more. The #beauty category has over 162 billion views, and #BeautyHacks has over 25 billion views as of March 2024.
Fashion
Just like beauty, many people use the fashion category for style ideas. TikTok has become the go-to app for outfit inspiration in the past few years. Influencers share their favorite outfits and brands, encouraging others to find their style. From try-on hauls to #GRWM (Get Ready With Me) posts, the fashion category has lots of inspiration.
#Fashion has over 238 billion views, and #FashionTikTok has over 53 billion views as of March 2024. Other similar hashtags also have millions or billions of views.
Cooking & Recipes
The best thing about this category is you don’t need to be a chef to make excellent meals on TikTok. Food lovers everywhere share their favorite recipes that anyone can try at home, and the editing on these shorts is usually stunning.
Whether they’re pros or cooking in their kitchen, #Cooktok has some of the best cooking lessons on social media.
People love this stuff! There are videos for budget-friendly college meals, quick family dinners, healthy recipes, bulking and cutting foods, and many others. The hashtag #cooking has over 141 billion views, #food has over 486 billion views, and #recipe has over 65 billion views.
Given all the categories above, it’s not a surprise why TikTok is where it is. With the number of users and creators growing every year, nobody knows where the limits to their reach may be. Only one thing is guaranteed – regardless of your interests and preferences, TikTok has something in store for everyone.
